Who is CoAcumen?

We believe that by focusing on doing our part to help organisations unlock just a little more of their latent potential in a way that is collaborative, honest and fundamentally human-centric, we are contributing to creating a world in which work is more meaningful, society is better served and the pie grows for everyone.

Our Purpose, Vision and Mission

Purpose | Inspire conscious leadership and elevate organisational self-awareness.

Vision | To build more self-aware teams by helping them unite around their shared story – so they can pursue their ambitions with intention, navigate difficult trade-offs with clarity and inspire meaningful change in the world.

Mission | To empower teams to achieve excellence beyond individual imagination – by aligning them with purpose, context and clarity through our Playbooks – drawing on deep expertise and cutting-edge technology.

Our Team

We are a team of passionate and skilled professionals who provide strategic business solutions to clients across various industries. We help our clients achieve their goals by aligning their vision, values, and strategy and by empowering them to lead with confidence, clarity and impact.

We achieve this through our Playbooks and advisory services by bringing your strategy to life and delivering the data insights that support you and your business to get from A to B.

Rachel Puodzius | CEO and Co-Founder

Rachel is a seasoned strategic advisor, entrepreneur and transformation consultant with over two decades of experience helping organisations align business ambition with operational execution. As the CEO and Co-Founder of CoAcumen, she specialises in developing digital and consulting solutions that empower high-performing teams across domains like strategy, product and data.

Rachel’s career has spanned leadership in boutique consultancies, founding businesses, and advising executive teams on mergers, ERP rollouts, turnaround strategies and governance structures. She brings a unique blend of financial acumen, entrepreneurial instinct and collaborative leadership — always with a focus on enabling transformation and unlocking team potential. Whether guiding a merger or building systems that scale, she’s known for getting to the heart of complex problems and driving measurable results.

Andrew Ball | Head of Operations

Andrew is an experienced business leader, advisor, and manager with a track record of success in navigating complex environments and delivering impactful solutions for stakeholders and clients. With over 25 years of experience, he’s built and led high-performing teams across industries such as Business Strategy & Advisory, Payments & FinTech, Intelligence, Security & Risk Analysis, Operations, Non-Profits, and Government.

Driven by a passion for people, Andrew thrives in dynamic, high-pressure settings, where his ability to balance evolving client needs with long-term strategic vision has earned him a reputation for delivering exceptional results. Whether working with executives or ground-level teams, he’s known for his deep expertise, clear communication, and relentless focus on success.

Drew Kennedy | Resident Data Guru

Drew is an IT veteran with a career that started in the IBM mainframe world of the 80’s and early 90’s. He then transitioned into the brave new world of data warehousing and Business Intelligence completing projects at all the major banks, insurance companies, across mining and manufacturing and retail. Around 2010 Drew used his extensive data knowledge to build a new career in data governance and data management with a focus on the disciplines of metadata management, master and reference data management and of course data quality management. Drew is a DAMA CDMP master with data governance and metadata management and a board member of DAMA SA.

His real value comes when he acts as the conduit between what the business teams and IT teams – translating the business data requirements into IT deliverables. He firmly believes that good data governance rests on ’people, process and technology’.

Chris Kayiya | Product Lead – RAYDA,
Data Excellence

Chris is passionate about finding cutting edge and innovative solutions to business problems. As a management consultant with over 16 years of experience he has worked for several top-tier advisory firms with a significant portion of his work experience focused on data governance, business analysis and data analytics. He has been fortunate to be involved in a number of entrepreneurial and innovative ventures.

He holds a Bachelor of Business Administration (Information Systems), an MBA from the Gordon Institute of Business Science and an Advanced Diploma in Management Accounting CIMA(UK). His broad qualifications and vast experience have given him versatility which has enabled him to become more responsive to the unique and changing characteristics of a business.

Wicus Coetzee | Strategist and Technical
Data Specialist

Wicus is a data analytics specialist with a range of experience in various data analysis roles, from building and managing data pipelines and warehouses to time series and cross-sectional data analysis.

With extensive experience as an independent data consultant Wicus has worked with multiple organisations and managed extensive projects funded by large donors and also government regulators and central banks. He also found time to Co Found and manage a successful wireless communications business. Wicus is passionate about growing companies and extracting value from data.

Megan Jackson (Randall) | Data Excellence
Delivery Manager

Megan is a technology leader passionate about leveraging IT to drive meaningful business transformation. With a strong foundation in IT operations and deep experience managing application support and infrastructure, and with a background in data management and software development, she excels at translating complex technical initiatives into real-world business value.

Megan has led cross-functional teams, shaped IT strategies across regions, and partnered closely with executive stakeholders to align technology with evolving business needs. Known for her customer-first mindset, she bridges the gap between business and technology, ensuring that solutions are both impactful and people-centred. Her work spans from project and systems leadership to customer success and experiential learning, always with a focus on collaboration, innovation, and long-term value creation.

Shaun Parkes | Product Development Lead

Shaun is an experienced Product Lead with a strong track record of launching successful products. His passion for developing a deep understanding of the problem-space and a meticulous focus on customer needs helps him craft innovative solutions that deliver value for both businesses and customers alike.

He has extensive experience leading cross functional teams and serving at executive and strategic levels across industries such as fintech, payments, marketplaces, tourism and marketing. As a specialist with in-depth knowledge and practical experience in product strategy, development and go-to-market, Shaun has implemented strategic projects for both B2C and B2B products on web and mobile platforms.

Shaun has an exceptional ability to simplify complex strategic challenges and translate these into actionable value-driven results for the business.